The problem with large research reports is the issue of presenting your findings in a compelling way, avoiding being a boring data geek. This is where my love for infographics stems from.
The Pew Research Center recently carried out a study on the usage of social media platforms in the US, which – as you could imagine – would have amassed a huge volume of data. Lucky for them creative agency Jess3 took a chunk of the Facebook specific data and created a nice infographic, allowing those not obsessed with data to easily draw out insights.
And here it is:
Great work on this one by Jess3 but not 100% sure about the data. It’s interesting to see that the age of the average user has gone up to 38 from 33 and that users are more likely to comment on someone else’s post than make an update themselves.
One thing in particular that sticks out for me is, apparently the average Facebook user in the US has 229 friends – which is great – however the data also states that 8% of these friends are part of the user’s immediate family. Therefore, if my calculations are correct, the average American on Facebook has an immediate family of at least 18 people.
Like I said, great visualisation but the data seems questionable.
Thoughts? Drop them in the comments below.